- Client : Intimess Enterprises
- Category : Cloud Solutions, Web Development
- Date : 25 Dec 2020
- Website : varadabt.com
- Location : Bangalore, India
About VaRaDa Building Technologies Pvt. Ltd.
VaRaDa Building Technologies Pvt. Ltd. has high-quality security equipment and peripherals for retail and trade customers. A customer-oriented business who put emphasis on ensuring their customers are satisfied with the products and service provided, whether it be advice in choosing the right products, through to the after-sales assistance in dealing with CCTV system set up or general advice based in Bangalore, India.
For that, there is a website portal through which he is selling the pieces of equipment & consultation services through the vendors & customers in the nation. But the problem was the bounces rates, the Website was failing to reach the majority of the customers and the conversion rate was just a number.
This case study portrays the contribution of Worldwide Cloud Solutions developing a fresh website and leveraging different marketing strategies and campaigns to generate and traffic and boost business growth.
There were several inadequacies that holding client from achieving their good revenue
- The VaRaDa Building Technologies website that the client had was not up to the mark. The client’s business is a creative business and the website is not that intuitive therefore customers visiting the website was failing to trust their credibility.
- UI/UX of the website was not up to the mark; there was no proper call to action and poor navigation of the website which led customers confusing about it.
- During our analysis of the website, we found that 75% of the customers were bouncing off the website in just 2 Minutes. Which means the website was failing to build trust.
- The website’s organic traffic was very low, SEO and marketing strategies were weak and not practised in the right direction.
- When our engineer looks into the website, they found a twisted code with tons of junk. Coding of the website was not done as per the standard as the entire coding was horrendous patchwork.
To increase sales and overcome the challenges VaRaDa Building Technologies wanted to revamp the website an online full-service CCTV, Professional sound, Fire & safety firm that uses proprietary technology and top-tier designers to make high-end design easy, efficient and accessible to all.
We advised the client to redesign the website from the scratch and he promptly said yes. Our UI/UX Designer conducted research on the client’s industry and designed a layout that was intuitive at the same time with an enhanced experience and our marketing team had run Paid Ad and SEO campaign to generate high traffic and enhance the conversion rate of VaRaDa Building Technologies.
- After we designed and developed the VaRaDa Building Technologies Pvt. Ltd. website and made it live, in the first 3 weeks client started seeing good results and responses. The customer engagement rate was improved by 20 times.
- For customers that don’t live in the city that clients provide service, we integrated the video chat module which is highly personalized through which customers will avail the consultation from the senior designer.
- The website started getting flooded with consultation enquiries on a regular daily basis due to the intuitive design of the website.
- We have run PPC Ad campaigns for the client’s website which resulted helped him in reaching their desired revenue milestones.
- We have enhanced brand awareness across the united states by doing on-page SEO services.
- VaRaDa Building Technologies Pvt. Ltd. before used to invest 80$ on a single conversion for PPC Ad while we reduced it to 5$ for each conversion that happen through PPC services.