Microsoft Inspire 2021: Unveiling more opportunity for partners

Microsoft Inspire 2021

Today we’re kicking off Microsoft Inspire 2021, a virtual moment for our partner ecosystem to come together, celebrate and reflect on an exceptional year of unparalleled disruption, accelerated innovation and digital transformation. We’ve seen how businesses that bet on the Microsoft cloud can empower customers to build more transformative, agile and resilient organizations. As we embark on a once-in-a-generation opportunity to use our platforms and technology to help businesses and organizations transform, our ecosystem of partners remains firmly planted at the centre.

Microsoft Inspire 2021:

Microsoft is committed to equipping partners around the world with the most innovative technologies, tools and solutions in the industry. We continually strive to be the best partner for our partners’ growth and profitability, offering unique opportunities to leverage the Microsoft cloud, create differentiated solutions on our platforms and go to market together at scale. Last week we recognized the incredible work partners have done this year with our 2021 Microsoft Partner of the Year Awards. Today, we are pleased to announce several new product and program updates that represent new opportunities for our partners to build on the Microsoft cloud for the new world of work while leveraging a foundation of trust and security.(Microsoft Inspire 2021)

Microsoft cloud

It all starts with Microsoft cloud, the differentiated value it provides to customers and partners to support every organization’s multi-cloud, multi-edge needs. Microsoft cloud empowers everyone to innovate. It provides fast time to value, purposeful integration and an open platform from cloud to edge that helps partners build predictive power with holistic data analytics, an AI platform and security across the entire experience.

Industry clouds: progress toward sustainability goals and advancements toward a decarbonized grid:

Microsoft industry clouds are new extensions of our existing cloud services, pulling together industry-specific capabilities across the Microsoft solution areas. They are designed to be modular and extensible and to create new opportunities for partners to build new revenue streams. Microsoft Cloud for Sustainability, a new cloud offering, will help our customers, across all industries, meet their carbon reduction and sustainability goals. Available in preview later this year, it enables organizations to record, report and reduce their emissions on a path to net zero. B

uilding on trusted Microsoft technologies, we will look to our partner ecosystem to build specialized industry-specific applications, data sources and emissions data connectors so customers can more easily invest in and achieve their sustainability goals. Read the announcement to find out more. Microsoft is also announcing its own 100/100/0 commitment — one that acknowledges the limits on our ability to control global grid infrastructure but maximizes our ability to influence it.(Microsoft Inspire 2021)

By 2030 Microsoft will have 100 percent of our electricity consumption, 100 percent of the time, matched by zero carbon energy purchases. This complements our existing commitments to execute power purchase agreements equivalent to 100 percent of our energy needs by 2025. As of today, Microsoft has signed new purchase agreements for approximately 5.8 gigawatts of renewable energy across 10 countries around the globe and brings our operating and contracted renewable energy projects to 7.8 gigawatts globally. (Microsoft Inspire 2021)

Taking Windows to the cloud across devices:

Windows 365, a cloud service, introduces a new way to experience Windows 10 or Windows 11 (when it’s available later this calendar year) for businesses of all sizes. Windows 365 takes the operating system to the Microsoft cloud, streaming the full Windows experience — apps, data and settings — to any device. Secure by design and built with the principles of Zero Trust, Windows 365 secures and stores information in the cloud, not on the device, providing a secure, productive experience for workers from interns and contractors to software developers and industrial designers.

Windows 365 also creates a new hybrid personal computing category called Cloud PC, which uses both the power of the cloud and the capabilities of the device to provide a full, personalized Windows experience. It allows users to stream their applications, tools, data and settings from the cloud to any device, with the ability to log in and pick up where they left off even when switching devices. For IT, Windows 365 also simplifies deployment, updates and management, and unlike other solutions, doesn’t require any virtualization experience.(Microsoft Inspire 2021)

The new Cloud PC category provides more opportunities for all types of partners who deploy Windows-based solutions:

  • Systems integrators (SIs) and managed service providers (MSPs) can help organizations get the most out of their entire Windows estate.
  • Independent software vendors (ISVs) can continue to build Windows applications and deliver them in the cloud to support their customers’ ongoing digital transformation journeys.
  • Device and silicon partners gain an opportunity to integrate Windows 365 into their broad portfolio of services alongside their devices’ robust features and secure hardware.

Securely access Dynamics 365 data within Teams:

Microsoft Teams has demonstrated how valuable it can be for organizations. After scaling to meet unprecedented demand, Teams has launched a steady stream of new features to bring people together virtually and empower collaboration from anywhere. All Microsoft Teams customers will now receive access to Dynamics 365 data in Teams at no extra cost. This integration will remove barriers to productivity for customers, as well as silos between collaboration and business process.(Microsoft Inspire 2021)

The no-cost data access also provides flexibility for organizations to determine when and how they purchase Dynamics 365. With Microsoft’s emphasis on trust and security, permissions and access rules can be configured to ensure only appropriate users have access to data. Read the announcement for additional details. Increase scale through the program and go-to-market updates:

Commercial marketplace

We’ve seen a 70% year-over-year increase in transactable applications in Microsoft’s commercial marketplace. It’s the most comprehensive commercial marketplace in the industry, with over 30,000 applications and services and 4 million shoppers engaging every month. As software needs continue to rise, partners are looking to simplify the deployment process and are increasingly relying on a commercial marketplace to manage their software portfolio.

We’ve chosen to reduce fees for transactable offers to 3% — down significantly from an industry standard of 20% — for every transactable application published in the commercial marketplace, including our digital storefronts, Azure Marketplace and Microsoft AppSource. The reduction means higher margins for partners who publish transactable offers in our marketplaces and simplifies the fee structure. Both of these benefits reflect our commitment to do everything we can to make our platform partner-focused. Learn more about the fee changes.(Microsoft Inspire 2021)

Starting this fall, ISVs with transactable commercial marketplace offers will be able to set one price for customers and another price for Microsoft Cloud Solution Provider (CSP) partners of their choice. This allows ISVs to provide margin to CSP partners, while CSP partners can also add a price markup when reselling to customers outside of the commercial marketplace. This new flexibility is intended to create stronger connections among partners and incentivize ISVs to share margin with resellers. The overall goal is to make it more profitable for Microsoft partners to engage and sell Microsoft commercial marketplace offers. Learn more about this opportunity.

New integrations in Microsoft Viva

There is incredible partner integration opportunity with Microsoft Viva, which brings together an integrated employee experience that combines communications, learning, well-being and knowledge directly within the flow of work. We have added new integrations with more than 20 partners — including Workday, Qualtrics and ServiceNow. These integrations will complement the ones we announced in February with SuccessFactors, Cornerstone OnDemand, Headspace and many more.(Microsoft Inspire 2021)

Through these integrations, customers can seamlessly connect to the systems and tools their employees use every day right in the flow of Viva experiences. We will continue to make it easy to integrate with, build on and extend applications into Viva. Our partners are already innovating, and we will be rolling out more open APIs later this calendar year. Read the announcement to learn more. (Microsoft Inspire 2021)

Deliver managed security services and identify growth opportunities

Microsoft 365 Lighthouse, now in public preview, and Project “Orland” for Microsoft 365, entering limited preview, will help drive partner growth and profitability by making it easier to deliver managed security services and identify new avenues for growth. Microsoft 365 Lighthouse helps managed service providers secure devices, data and users for small- and medium-sized businesses that are using Microsoft 365 Business Premium.

Project “Orland,” meanwhile, is a new experience in Partner Center to help cloud solution provider (CSP) partners grow their cloud businesses by sharing Microsoft-powered insights about their customers to improve account management. CSP partners will get recommendations from their existing customer base such as customers with trial conversion potential, customers who may need follow-up engagements or customers ready for new workloads to deploy. Read more about Microsoft 365 Lighthouse and Project “Orland.”(Microsoft Inspire 2021)

New build-with and go-to-market benefits for Microsoft 365

We’ve introduced new benefits for ISVs who want to build and market Modern Work apps for Microsoft Teams and Microsoft Viva. ISVs will receive access to Microsoft technology, curated training, one-on-one consultations and marketing resources to help them reach the 145 million people collaborating on Microsoft Teams daily. Learn more about these new benefits. (Microsoft Inspire 2021)

Simplifying the ISV Connect program

Inspire marks the second anniversary of the Business Applications ISV Connect program, which offers platforms, resources and support to help ISVs develop, publish and market their apps. We’re pleased to announce simplification and enhancements to the program that bring new value to partners building applications.

These enhancements aim to help partners reduce app development time, go to market faster, differentiate their solutions and more efficiently grow their business in new markets in ways they could not have scaled otherwise. The ISV Connect program will introduce simplified go-to-market benefits, new technical benefits like ISV App License Management and Discounted Dev/Test/Demo Environments, and substantially reduced revenue sharing.(Microsoft Inspire 2021)

We’re also rolling out additional investments in Microsoft AppSource to improve app discoverability and search results. Learn about ISV Connect. All of these announcements, and the many others we are sharing at Inspire this year, have been engineered with our partners’ experiences, growth and profitability in mind and in the spirit of making Microsoft the best partner to work with for partners. I’m looking forward to seeing our partners virtually this year and look forward to seeing these announcements bear fruit in the year to come. Take a look at our 2021 Inspire Book of News, check out more highlights from our speakers on the virtual event site and enjoy the conference this year. (Microsoft Inspire 2021)