Enterprise software is a computer application that aims to assist big companies with several needs such as data analysis, sales and marketing management, customer service, and many others. Typically, these tools are designed to serve a large number of users with high scalability and integration capabilities.
Today, organizations need reliable access to data across the board. This is not only important for small businesses but enterprises are even more pressured to acquire the best possible data management processes and ensure stable development. The astonishing potential that enterprise software (ES) has been introduced to the world by the power of technology has not only shifted how businesses grow but also how they keep their operational and strategic initiatives under control and up to date. Streamlining large-scale data requires large-scale software and, in this article, you will find out everything you need to know – from the best BI tools on the market to project management and web analytics software.
We will start by clearing the enterprise software definition, explain what kind of benefits a business can obtain by utilizing ES and what are the best enterprise software companies that offer solutions crucial to compete in our cutthroat environment. In the end, you will see how taking advantage of the names on our list can prove beneficial for your enterprise, whether small or large.
1) WHAT IS ENTERPRISE SOFTWARE?
Enterprise software is a computer application that aims to assist big companies with several needs such as data analysis, sales and marketing management, customer service, and many others. Typically, these tools are designed to serve a large number of users with high scalability and integration capabilities.
Such software can be found in large industries, governments, retailers, hospitals, and departments such as sales, marketing, customer service and finance, among others. This kind of software obviously requires interdisciplinary methods and processes to manage large data scales – numerous solutions on the market provide just that. For example, an enterprise application focused on human resources will have numerous HR features that will enable professionals to access one single solution and generate information simultaneously.
To easily automate numerous processes, tasks, and add value to your business operations, we will take a detailed look at the best enterprise tools for 2022, where we will discuss different areas and provide an example tool of each. We will also consider Capterra and G2Crowd ratings as two of the leading websites for verified software reviews that can provide you with additional information. All the rankings mentioned in this post are from November 2021.
2) WHAT ARE THE BEST ENTERPRISE SOFTWARE APPLICATIONS ON THE MARKET?
Since we answered the key question of what is enterprise software and discussed the benefits that these applications possess, we will now take a detailed look into our enterprise software list comprised of the most popular solutions on the market. We will go through business intelligence tools, CRM software, user feedback software, ERP, online marketing, web analytics, customer service and many other tools that will accumulate a list of the top 19. Each solution will be presented with a visual example and key features with an explanation of the tool and what is best used for. Hopefully, after passing through our list with the most prominent enterprise software examples, you will have a better impression of what each of these solutions can do for your organization and why it’s useful to incorporate them into your daily operations and strategic initiatives.
1. BUSINESS INTELLIGENCE (BI)
Business intelligence is the modern epitome of successful data analysis, management, monitoring and smart reporting. BI gathers a multitude of benefits and software providers have disrupted the industry by offering ample of solutions for enterprise requirements. Let’s take a look at an industry example.
Beginner and advanced data analysis for every industry and department
Modern data visualizations through interactive business dashboards
Numerous sharing options (via public URL, automated reports, e-mail, embedding)
datapine is an enterprise software company focused on delivering business intelligence solutions to industries and companies across the world. Users can simply connect their data source(s) and explore various enterprise possibilities such as data analysis via drag-and-drop interface or advanced SQL mode, an extensive dashboard software, automated reporting and numerous sharing possibilities, hence the whole organization will stay connected at all times. Embedding their solution into your own is fairly easy so you can use datapine as your own product and scale their features as your business scenarios require. With an impressive 4.8-star rating on Capterra and 4.6 in G2Crowd, the company has risen into a solution worth testing and utilizing in your enterprise operations. You can try datapine 14 days for free.
2. CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Customer relationship management (CRM) is one of the most important factors in the business pipeline no matter the company’s size. Looking through customer data to be able to make better sales decisions and track customers’ activities, CRM is an indispensable enterprise tool to manage and optimize interactions while building relationships with prospects.
Centralized, cloud-based software for all CRM efforts
Customer 360 products that contain 12 core solutions
AI-based functions such as predictive scoring and intelligent automation
Often referred as the industry standard for CRM, Salesforce delivers a cloud solution focused on finding, winning and keeping customers based on various products in their portfolio such as their sales and service platform, ecommerce solutions, app integrations and personalized marketing for potential customers. In essence, Salesforce offers 12 solutions in their customer 360 products, all of which have their respective focus on different areas of customer management. Capterra gives this company a rating of 4.4 stars, while G2Crowd reviewers give it 4.2 stars rating, making it a great CRM solution for companies looking to unify their sales and customer undertakings.
3. CUSTOMER & USER FEEDBACK
Looking at opinions of your users is an insightful activity that can lead to better customer experience by understanding what your customers want, utilizing data and analytics to create a feedback ecosystem that will enable you to proactively improve your product and share your findings across the company. One of those solutions is Mopinion.
Customizable feedback forms for websites, native apps and Emails
Easy integration with other CRM, project management or web analytics applications
Real-time customer feedback and statistics and the analysis of open texts and values
An all-in-one user feedback platform, Mopinion helps digital enterprises to manage all digital touchpoints (web, mobile, and e-mail) related to understanding customers’ behaviors. The enterprise application enables its users to create customizable feedback forms, including visual user feedback that offers automated screenshots. Triggering forms based on user behavior, device type and demographics can give you useful information on your site visitors and their position in your conversion funnel. It also includes visualizations through customizable dashboards as well as easy import your data through Excel and CSV. A rating of 4.1 stars in Capterra and 4.2 in G2Crowd, makes Mopinion a software worth looking into.
4. PRESENTATIONS / CONTENT DESIGN
Our list of enterprise software applications wouldn’t be complete without a content design tool. Content design plays a crucial role in an overall marketing strategy. This is because the visuals, colors, and shapes that you introduce are the identity elements with which your customers will identify you. Rather you want to promote a product, service, or make a presentation for relevant stakeholders, a professional content design solution can help you create visually appealing content that describes your message in an engaging way. Now, let’s review an example of a content design solution.
It is an all-in-one content design toolkit that offers dozens of tools that help create visual content
A rich database of various professionally built templates across different categories
It offers a free trial and a free basic plan
Visme is a content design tool that can be used by anyone. Rather you are a professional designer or an average user with no technical knowledge, you can use the tool to create multiple presentations and engaging infographics in an interactive yet simple way. Visme is especially helpful for those people who are in the fields of education and marketing. It can also be used to present complex data in an intuitive way with multiple chart templates. The best part of this tool is its simplicity. You can create an account in a matter of minutes and start working on your project right off the bat. Capterra reviewers give Visme a very solid 4.5 stars rating while G2Crowd reviewers give it a 4.6.
5. ONLINE PAYMENTS
The payment processing and fintech industry heavily rely on online payment software and tools. With the world being more connected than ever before, enterprises need to look after their payments by choosing solutions that are easy to manage and reachable both by merchants and customers anywhere around the globe. Let’s see an example of this category of enterprise tools.
Simple, usage-based pricing model with no setup or monthly costs or hidden fees
Intelligent billing and subscription management and complex payment flows for marketplaces
Over 100 functions cover all important areas in the entire payment procedure
A global leader in online payments, Stripe has disrupted the industry and its technology became a benchmark in smooth payments, fraud detection, subscription management, etc. It’s fairly easy to use and offers recurring payments that some companies might find useful. Stripe charges a small fee on each payment so you don’t have to invest large sums into different payment methods. It offers various partnership options with other sites that make it easy to implement Stripe to billing software, for example. G2Crowd reviewers gave this tool 4.4 stars while Capterra ones gave it an extremely high rating of 4.7 stars, hence, Stripe is worth testing out to explore all the features on your own.
6. HR RECRUITING
Recruiting has become digitalized more than ever. With the ever-changing human resources demands to screen thousands of candidates and handling all the data that gets collected along the way, an enterprise application is needed to help in recruiting, connecting, and onboarding potential employees. This is where a solution such as iCIMS can make a strong impact with a strong 4.3 rating on Capterra and 4.1 in G2Crowd.
Robust suite focused on recruitment marketing, communications and hiring
Management, analysis and optimization of all relevant steps of the recruitment life cycle
Smart preboarding features to ease the candidate’s beginnings into the new company
Also, one of the cloud-based software solutions, iCIMS promises “seamless candidate journeys, from application to offer to preboarding.” An enterprise recruitment platform, this software offers a range of automated workflows, analytics, and tracking solutions to ultimately shorten the hiring cycle and optimize the complete HR department. They provide a complete suite for candidate relationship management, advanced communications and hiring suite alongside with a partner ecosystem that lets you integrate other recruiting solutions via their marketplace.
7. INSTANT MESSAGING
Team communication in the form of instant messaging has become a standard process in companies in our digital age. Even though instant messaging has its origins more in the private sphere (ISQ, MSN Messenger, Whatsapp etc.), modern enterprise messengers offer numerous advantages for corporate communication and can usually be easily integrated into existing operating software. Among other things, they provide accurate documentation, enable quick reactions and topic- or project-specific group chats, which ultimately leads to higher productivity and better business decisions. Let us now take a look at our selected example.
Organized conversations into channels and direct messages
Searchable history that makes finding information from previous conducted chats quite easy
Uncomplicated integration with other enterprise software (e.g. Jira, Gmail, Outlook, Zendesk, Monday etc.)
Slack is used by enterprises across the globe and it gained a stable rating of 4.7 stars on Capterra and a solid 4.5 in G2Crowd. This enterprise software features communication collaboration, integration with various external tools and files while organizing messages into direct and clean channels. There are different subscription plans so your enterprise can scale Slack based on different business needs while enabling efficient and time-saving teamwork. Their built-in security and compliance guarantee that companies will have 11 different enterprise-level security features, and the possibility to connect with other solutions such as Salesforce, Zendesk, OneDrive or Google Drive, among others, will ensure that teams have access to multiple tools from a single place.
8. ONLINE MARKETING
Marketing has developed in so many different areas that without software, companies would not be able to manage all the data points and develop successful strategies. From web analytics, content marketing, advertising and social media, among others, marketing tools and software enable users to take full control of their data, track, monitor, analyze and evolve promotional efforts. Here we will focus on Moz as a complete inbound marketing solution that received a Capterra rating of 4.5 stars and 4.3 in G2Crowd.
All-in-one inbound and SEO tool for tracking, monitoring and analyzing enterprise inbound efforts
Numerous features include keyword tracking, site audits, backlink analysis and keyword research
Supports a variety of country-specific search engines from Google, Yahoo and Bing
Whether your enterprise needs keyword tracking, monitoring or link analytics, Moz is designed to bring all SEO and inbound data under one roof. With features such as site audits, rank tracking, backlink analysis and keyword research, this enterprise application software takes care of all your enterprise SEO and inbound efforts. The online data for hundreds of locations are easily managed via their enterprise solution, including listings, reviews, and store locators. Additionally, they offer free educational materials that can upscale any project and ensure your websites are ranking.
9. MARKETING AUTOMATION
Marketing automation tools make it easy for marketing teams to achieve the best possible results with minimal effort thanks to extensive automation of different processes such as cross-channel tracking and analysis of visitors’ behaviours. They enable communication with prospects, customers, and partners across all available channels to increase reach, and ultimately, maximize customer value. Let’s look at this enterprise software application with an example.
Extensive automation options thanks to individual rules and conditions
Synchronization with numerous third-party providers, such as WordPress, Shopify, or Salesforce
Different workflows can be compared and optimized with the help of A/B tests
Sendinblue is an all-in-one digital software solution that combines numerous marketing and sales tools in one platform. The marketing automation functions enable companies to provide each individual prospect or customer with targeted information. This is done by creating individual rules and conditions that trigger the sending of e-mails or SMS in a fully automated and personalized manner. In addition to various paid packages, Sendinblue also offers a free software version with a limited range of functions. With 4.5 stars on both Capterra and G2Crowd, users rate the software positively across the board.
10. VIDEO CONFERENCE
Online conferences and events such as webinars have become an essential element of everyday business life in recent years- especially after COVID-19 where digital communication was highly enhanced. Effective remote communication is critical for these kinds of events and you need the right software which can handle large numbers of participants with ease. Extensive features are needed to provide participants with the best possible experience during online events, which are in no way inferior to classic offline ones. Let’s see how this kind of enterprise software work in real life.
Numerous webinar templates and flexible, automated scheduling options
High level of privacy and security features for sensitive attendee data
Built-in analytics in the form of analytics dashboards to track interactions and performance metrics
GoToWebinar is one of the most popular enterprise software providers for online events. It offers many features that help users create a seamless online environment and run great remote events. According to the company, over 50,000 customers worldwide rely on this solution and it hosts close to 3 million webinars annually. GoToWebinar provides a complete solution for creating and managing online events, including a video library and interactive features such as polls and Q&A so that assistants can interact in the same way they would do in an in-person event. Event management can be easily integrated with existing marketing automation or CRM solution. In addition, the software has numerous positive customer reviews, which manifest in an average rating of 4.5 stars on Capterra and 4.2 stars on G2crowd. The software can be tested free of charge for 7 days.
11. CONTENT MANAGEMENT SYSTEMS (CMS)
Building an intuitive website with a variety of digital content such as text, images, videos, and sections in which users can interact with the content is an essential component of a successful marketing strategy for any kind of company. As a rule, so-called content management systems (CMS) are used to create, publish, and manage content to deliver it in the best way possible. When choosing the right CMS, you first need to understand your specific needs and compare the available solutions in the market to find the one that fits your needs perfectly. This is an important step as the offer for content management systems is wide including free open-source solutions as well as expensive but more complete enterprise tools. Let’s discuss this further through one of the biggest CMS players, WordPress.
Free open-source platform that allows businesses to create websites, blogs and/or applications
More than 7000 themes that you can use as a style for your website and customize additionally
Thousands of easy-to-install plugins and add-ons for any application scenario
WordPress is a free open-source content management system that is currently used on over 40% of all websites worldwide. It is based on PHP and MySQL and is comparatively easy to implement and manage. There are thousands of free and paid plugins available that can be used to customize the CMS in aspects such as design, data collection, interaction, and many more. Although WordPress is a complete tool that facilitates website creation for many businesses, compared to much more expensive commercial CMS solutions, it has some limitations. Therefore, it is not always recommended for very large companies with unique requirements but is very good business software for small businesses. The very good ratings on Capterra (4.6 stars) and G2Crowd (4.3 stars) reinforce this recommendation.
12. PROJECT MANAGEMENT
Project management (PM) is an indispensable enterprise management software for teams looking to complete projects on time and on budget. Whether there is project alignment needed, agile management in focus, or simply better collaboration, there are some enterprise software applications examples that provide numerous project management features crucial to deliver the best possible results. Let’s see this through Monday a tool that obtained ratings of 4.6 stars on Capterra and 4.7 on G2Crowd.
Customizable boards and available templates for managing all project aspects
Workflow automation without the need to develop or implement any code
Integration with more than 50 other tools such as Zoom, Slack, Zendesk, etc.
One of project management tools that have a focus also on visual representation, Monday helps enterprise teams to manage workflows, everyday tasks and projects through customizable boards that visualize the workload and timeline of everyone involved. Planning the team’s work visually, utilizing dashboards and charts to consolidate all the parts of the project and easily reviewing results makes Monday one of the big players in the industry. Integration with other tools such as Slack, Zendesk, Mailchimp, Hubspot and more than 50 other tools enables enterprises to bring various data in one, central hub.
13. WEB ANALYTICS
Various types of enterprise software wouldn’t be complete without web analytics. A website is a powerful tool in today’s digital environment, and without it, enterprises would be nearly invisible. But all that website data needs to be analyzed in order to successfully optimize a company’s presence, and that’s why web analytics software and tools such as Google Analytics are needed more than ever. With a stable rating of 4.7 stars on Capterra and 4.5 on G2Crowd, Google Analytics proves to be the go-to solution when it comes to website analysis.
World’s most popular free web analytics platform for monitoring and analyzing website performance
Fast implementation, automatic data collection and customizable reporting options
Easy integration with other Google tools such as Google Ads or Google Search Console
One of the most popular software on the market, Google Analytics lets you track all digital analytics that your online marketing efforts are focused on, whether paid, organic, social or referral, among others. Numerous basic and advanced features will let you know where your traffic is coming from, track your lead generation processes and inspect demographic information needed to optimize and exceed your enterprise digital metrics across search engines. Not only designed for small businesses, this tool is one of the business software applications that companies shouldn’t ignore.
14. ENTERPRISE RESOURCE PLANNING (ERP)
Enterprise resource planning (ERP) software help enterprises to integrate all management aspects of inventory management, accounting, CRM, human resources, advertising and man more in order to share information through a single database that enables users to access data from different business units as well as their own. Sage is one of the leading providers in the industry with a Capterra rating of 4.1 stars and 4.2 on G2Crowd.
Main product capabilities include financial and production management, supply chain, etc.
Built-in marketplace for extending the product based on your needs
Complementary solutions developed directly by Sage or their partners
Sage ERP works as a cloud solution divided into 3 core products: Sage 100cloud, Sage 300cloud and Sage X3. By utilizing their solution, each enterprise can control all aspects of a business, from financial, supply chain, production management to sales. Their goal is to provide an agile solution to businesses looking to grow and manage their data from a single business enterprise software solution. They also offer a marketplace where you can connect with other apps and scale your ERP system even more.
15. CUSTOMER SERVICE
Closely connected with CRM, comprehensive customer service (CS) software will deliver a broad range of possibilities to effectively manage customer data and deliver the best possible customer experience. Enterprises need to include a proper CS solution to keep an eye on the ever-evolving customer expectations and demands. One of the enterprise applications that can suitably manage all customer relevant data is Zendesk a solid 4.4 stars gained on Capterra and 4.3 on G2Crowd.
Various enterprise software packages for customer support, sales and customer engagement
Provides professional customer care tools, help center and live chats
Enables you to reduce support costs and increase productivity and customer satisfaction
By helping enterprises in managing a globally dispersed customer service team, Zendesk offers customized solutions for support processes and workflow configuration in a single place. They offer omnichannel support solutions for e-mail, chat, phone or self-service, providing a platform for seamless conversations and support systems. This is an excellent example of what is enterprise technology offering by managing customer support no matter the location of the team. With 3 core plans, starting at 5€ an agent, Zendesk products and platforms mean better customer experience and, ultimately, profit.
16. ISSUE TRACKING
Moving on with our examples of enterprise software comes issue tracking tools. Software teams need to have a clear overview the development process and of all bugs and their status. Issue tracking and bug reporting software helps them in tracking, recording and finding all bugs that need attention and provide a platform that will help team leaders assign the issue to the person who needs to resolve it. That way, teams can easily prioritize and communicate more effectively while any potential software issues can be addressed immediately.
Helps IT teams plan, track and release great software
Detailed filtering and analysis options for tickets as well as the creation of reports and dashboards
Easy connection to hundreds of other developer tools such as GitHub or Bitbucket
Jira is one of our examples of enterprise applications that are fairly easy to use in terms of functionality and that’s why is very popular among the IT community. Teams can easily create custom boards depending on the needs but also different perspectives such as for developers, CTOs, tracking, etc. Connecting with other developer tools such as GitHub and Bitbucket and seeing which code is behind the ticket is also possible with Jira, among many other invaluable IT features. Capterra reviewer have given this solution an average rating of 4.4 stars while G2Crowd reviewers gave it 4.2 stars rating.
Enterprises use survey software to support any aspect that connects them with an audience, no matter if there are clients or customers in question, or business partners. Surveys can provide insights for marketing campaigns, helpdesk, satisfaction levels of employees, or general feedback about specific business questions. SurveyMonkey leads the way, we can see it with a strong 4.6 Capterra rating and 4.4 in G2Crowd.
One of the most popular survey platforms worldwide for any target group
Surveys can be conducted via weblink, e-mail or chat, and in social media
Powerful analysis functions & fast export of results in various formats
From many types of enterprise application software, SurveyMonkey claims to be trusted by 98% of Fortune 500 companies and is one of the most popular solution on the market. It offers a centralized admin dashboard and audit logs for managing and tracking user activity but also easy onboarding and enterprise-level security. You can also integrate your survey data into more than 80 external apps such as Salesforce, Marketo or Oracle Marketing Cloud.
Brainstorming, innovation and generating ideas often connects people across the company. Feedback, comments, voting systems and gathering insights from employees, important stakeholders and external partners is run by technologies that facilitate continuous improvement and keeping full transparency – databases can be accesses by anyone in the company. One of the most popular software is IdeaScale with a rating of 4.6 both on Capterra and G2Crowd.
Comprehensive innovation management platform with 3 pillars of innovation: collaboration, evaluation & development
Offers numerous tools for integrating crowdsourcing within the innovation process
Multiple reporting and analytics options through IdeaScale dashboards
This enterprise management system software can be used for employee engagement that enables teams to ask important questions in one, centralized place. It’s extremely useful for enterprises that have disparate and large teams since communication processes can often seem difficult. Involving the public is also a feature that makes this solution perfect for exploring untapped ideas that can generate indispensable value. Focused on collecting ideas and providing a platform to vote, IdeaScale also supports other means of innovation, including workflow automation, team building, idea collaboration, and many more.
19. CLOUD COMPUTING PLATFORMS
Cloud services are used by enterprises that need heavy computing power and search for solutions that enable them to avoid building their own IT infrastructure, usually quite expensive. Some of our enterprise applications examples have the cloud as the option to access your data online, no matter the location or time. Amazon Web Service (AWS) is one of the most popular cloud platforms in the world and its average rating of 4.6 stars for various products on Capterra and 4.4 on G2Crowd makes this solution high on the list of choosing a cloud platform.
Leading international provider with a broad product portfolio that includes over 160 cloud services
Services include databases, data processing, developer tools and machine learning
Transparent, usage-based prices with volume discounts and short notice periods
AWS offers a wide range of cloud computing platforms such as data storage, compute on-demand services, and networking. With an impressive market share of 35%, Amazon offers its services to enterprises across the world. Subscribers can utilize virtual hardware configuration (CPUs, GPUs for processing, SSD for storage and RAM for memory), operating system and apps such as CRM.
KEY TAKEAWAYS & GUIDANCE
We have explained the enterprise software definition, showed the benefits that this kind of software can bring to your organization, and provided a comprehensive list of enterprise tools that will help your company in connecting teams across your business. Each solution has its own specific features and, as any enterprise, you might want to consider just one or several. Of course, there are other application areas of modern enterprise software that we have not discussed here. There is also a wide range of providers for each area, we chose an example for each of them based on above-average ratings on Capterra and G2crowd. Therefore, this list has no claim to completeness. Rather, it is meant to serve as an inspiration. If you want to dig deeper into any of the solutions mentioned, almost all of them offer a free trial version for this purpose